Privacy Policy

Privacy Policy

Almarena Wellness Club & Spa

1. Introduction

Almarena Wellness Club & Spa (“Almarena,” “we,” “our,” or “us”) is committed to protecting the privacy and personal data of our guests, visitors, members, and users. This Privacy Policy explains how we collect, use, store, share, and protect personal data in accordance with the Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP) and its regulations.

By accessing our facilities, booking services, purchasing memberships or day passes, or using our website or digital platforms, you agree to the terms of this Privacy Policy.

2. Personal Data We Collect

We may collect the following types of personal data:

Identification data: name, date of birth, identification documents

Contact data: email address, phone number, mailing address

Billing and payment data: payment method details, billing history (processed securely via third-party providers)

Account and membership data: membership tier, visit history, booking records

Health-related disclosures (voluntary): limited information relevant to spa services, fitness activities, or rituals (e.g., pregnancy, injuries, contraindications)

Technical data: IP address, device type, website usage data (if applicable)

We do not intentionally collect sensitive personal data beyond what is necessary to ensure guest safety during wellness activities.

3. Purpose of Data Collection

Personal data is collected and used for the following purposes:

To provide and manage access to facilities, services, classes, rituals, and events

To process payments, bookings, and memberships

To communicate confirmations, updates, operational notices, and service-related messages

To ensure health, safety, and appropriate service delivery

To comply with legal, regulatory, and contractual obligations

To improve services, facilities, and guest experience

With your consent, we may also use your contact information for:

Marketing communications

Announcements, offers, and events

You may opt out of marketing communications at any time.

4. Data Sharing and Transfers

Almarena does not sell personal data.

We may share personal data only with:

Authorized employees and contractors who require access to perform their duties

Third-party service providers (e.g., payment processors, booking platforms, IT services), under confidentiality obligations

Government authorities when required by law

5. Data Storage and Security

We implement reasonable administrative, technical, and physical safeguards to protect personal data against loss, misuse, unauthorized access, disclosure, or alteration.

Personal data is retained only for as long as necessary to fulfill the purposes described in this policy or as required by law.

6. Rights of Data Subjects (ARCO Rights)

Under Mexican law, you have the right to:

Access your personal data

Rectify inaccurate or incomplete data

Cancel your personal data when it is no longer necessary

Oppose the processing of your personal data for certain purposes

Requests to exercise ARCO rights must be submitted in writing to the contact information below and may require identity verification.

7. Health and Wellness Information

Any health-related information provided by guests is collected voluntarily and used solely to ensure safe participation in wellness services. Such information is treated with heightened confidentiality and is never used for marketing purposes.

8. Photography and Media

Photography or video recordings may occur in public areas for promotional purposes. We take reasonable steps to avoid identifying individuals without consent. Guests may notify staff if they wish to opt out of appearing in media.

9. Minors

Our services are primarily intended for adults. Personal data of minors is collected only with the consent of a parent or legal guardian and solely for participation in permitted activities.

10. Changes to This Privacy Policy

Almarena reserves the right to update or modify this Privacy Policy at any time. Any changes will be posted on our website or made available at our facilities and will take effect upon publication.

11. Contact Information

For questions regarding this Privacy Policy or to exercise your data protection rights, please contact:

Almarena Wellness Club & Spa
almarena@villasantacruzbaja.com
Camino a las Playitas, SN
Todos Santos, Baja California Sur, Mexico, 23300